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She-Ra and the Princesses of Power (2018) Fan Archive
Merch Database

This is a directory of all basic information known about physical merchandise that has been produced.

In the future, these listings will be clickable and lead to the individual page for that item with additional details and photos. Check the changelog for updates.

Categories

This archive treats merch as falling into four main categories:
  • In-stores: Items that could be bought by the general public, either in-store or online.
  • Con exclusives: Items that could only be bought or were given away at in-person conventions.
  • Tie-in promotions: Items that could be obtained by the general public, but with additional conditions such as with a purchase, subscription, or giveaway.
  • Private promo: Items that were only available to an exclusive group within the industry, usually press (including reviewers/influencers), staff, or crew. These are only obtainable via resale.

Items are grouped by type and exclusivity, with categories that are easier to access overall at the top.

  • Items with an 🛒 are still available first-hand.
  • Items with an ✖ were available for sale and no longer are.
  • Items with an N/A were never for sale.

If you're interested in merch metrics and breakouts, see a statistical breakdown here!

Toys

Mattel Action Dolls
8 dolls featuring the Best Friend Squad, Catra, Shadow Weaver, and a Swift Wind toy. Originally intended for Target stores before an early cancellation made them rare.
Mattel
In-stores with exclusives
✖
She-ra vs. Shadow Weaver (SDCC Exclusive)
Dolls | Toys
SDCC 2019
Con exclusive
✖
She-ra (regular)
Dolls | Toys
Summer 2019
In-stores
✖
Adora
Dolls | Toys
Summer 2019
In-stores
✖
Catra
Dolls | Toys
Summer 2019
In-stores
✖
Glimmer
Dolls | Toys
Summer 2019
In-stores
✖
Bow
Dolls | Toys
Summer 2019
In-stores
✖
She-ra & Swift Wind
Dolls | Toys
Summer 2019
In-stores
✖
Super7 Action Figures
She-ra & Catra Battle for Etheria 2-pack
Action Figures | Figures | Toys
NYCC 2018
Con exclusive
✖
Sonic "Wacky Pack" Kids Meal Toys
A Sonic kids meal tie-in that featured a variety of toys and decorations such as magnets.
Sonic
Tie-in promotion
✖
Inflatable Sword of Protection
Swords | Toys
March 2020
With purchase
✖
Swift Wind Straw Buddy
Drinkware | Toys
March 2020
With purchase
✖
Imp Straw Buddy
Drinkware | Toys
March 2020
With purchase
✖
She-ra Figure
Figures | Toys
March 2020
With purchase
✖
She-ra Figure (Gold Monochrome)
Figures | Toys
March 2020
With purchase
✖
Hordak Figure
Figures | Toys
March 2020
With purchase
✖
Hordak Figure (Unpainted/Black Monochrome)
Figures | Toys
March 2020
With purchase
✖
Magnet Blind Bag (2 random designs per bag, 10 available)
Decorations
March 2020
With purchase
✖
Target She-ra Dress Up Collection
Season 1 light up Sword of Protection and Shield set for dress up and play. Paired with a She-ra costume.
Target
In-stores
✖
She-ra Sword and Shield Combo Set
Swords | Toys
2018
In-stores
✖
She-Ra Dress Up Set
Costumes | Clothing | Child size
2018
In-stores
✖

Pins & Jewelry (Han Cholo)

Collections that are con exclusive-only are lower down in the con section, and all other pins or jewelry were part of a clothing collection, so as such this section is entirely dedicated to Han Cholo's She-ra collection as it was the most extensive merch by far.

Han Cholo She-ra Pin Collection
Han Cholo had a collection with a wide variety of pins. See just the pins below.
Han Cholo
In-stores with exclusives
✖
Adora
Pins
February 2020
In-stores
✖
She-ra Hero
Pins
August 2021
In-stores
✖
For the Honor of Grayskull (She-ra)
Pins
September 2019
In-stores
✖
Adorable Catra (Season Five)
Pins
May 2020
In-stores
✖
Force Captain Catra (Crimson Waste Jacket)
Pins
September 2019
In-stores
✖
Catradora Failsafe
Pins
February 2021
In-stores
✖
Catradora Chibi Enamel Pin Set (Season Five)
Pins
October 2020
In-stores
✖
Princess Glimmer
Pins
September 2019
In-stores
✖
Queen Glimmer
Pins
November 2019
In-stores
✖
Archer Bow
Pins
September 2019
In-stores
✖
Mermista
Pins
December 2019
In-stores
✖
Sea Hawk
Pins
2020
In-stores
✖
Scorpia
Pins
2019
In-stores
✖
Entrapta
Pins
December 2019
In-stores
✖
Hordak
Pins
February 2020
In-stores
✖
Double Trouble
Pins
November 2019
In-stores
✖
Frosta
Pins
August 2020
In-stores
✖
Netossa
Pins
2020
In-stores
✖
Spinnerella
Pins
2020
In-stores
✖
Perfuma Chibi
Pins
March 2021
In-stores
✖
She-ra Chibi Enamel Pin Set
Pins
NYCC 2019 (online later)
Con exclusives & in-store
✖
She-ra VS. Catra Pin Set (2 pins) (SDCC Exclusive)
Pins
SDCC 2019
Con exclusives
✖
Glimmer (SDCC Exclusive)
Pins
SDCC 2019
Con exclusives
✖
Bow (SDCC Exclusive)
Pins
SDCC 2019
Con exclusives
✖
Han Cholo She-ra Jewelry & Accessories Collection
Han Cholo had a collection with a variety of jewelry and a patch. See the jewelry and accessories below.
Han Cholo
In-stores
✖
She-ra Crown (Season One)
Rings | Jewelry
December 2019
In-stores
✖
She-ra Evolution (Season Five) (Gold or Rose Gold)
Rings | Jewelry
May 2021
In-stores
✖
Catra Helmet (Gold, Rose Gold, or Silver)
Rings | Jewelry
November 2020
In-stores
✖
Glimmer Staff
Rings | Jewelry
September 2020
In-stores
✖
She-ra Sword (Season One)
Necklaces | Jewelry
2019
In-stores
✖
Best Friends Squad
Necklaces | Jewelry
2019
In-stores
✖
Horde Symbol Stud Earrings (Gold, Rose Gold, or Silver)
Earrings | Jewelry
2019
In-stores
✖
Swift Wind Stud Earrings (Gold or Silver)
Earrings | Jewelry
2019
In-stores
✖
Best Friends Squad Patch
Patches | Accessories
2019
In-stores
✖

Misc. Mass Merchandise

Dreamworks She-ra Seasons 1-3 DVD
Official DVD compiling the first 3 seasons in 720p. No bonus features. Subtitles are included.
DVDs | Media
December 2019
In-stores
🛒
Sword of Protection Keychain
Small vinyl keychain available from select online retailers.
Keychains + Accessories
Comcanroll
In-stores
✖
Design-A-Tumbler Sticker Tumbler
She-Ra and the Princesses of Power licensed plastic insulated cup with a sticker sheet to decorate the inner cup.
Drinkware
Zak's Designs
In-stores
✖
Lootcrate SPOP Collaboration
A few SPOP-themed items were included in a variety of Lootcrate subscription box tiers and not for individual sale.
Lootcrate / Lootwear
Tie-in promotion
✖
Lootcrate DX She-ra St. Patricks Day Tumbler
Drinkware
March 2021
With purchase
✖
Lootwear She-ra Silhouette Socks
Socks | Clothing | Adult size
March 2021
With purchase
✖
Lootcrate Subscriber She-ra Notebook
Paper goods
March 2021
With purchase
✖
Streamily Signed Poster Collaboration
Showrunner ND Stevenson and VAs Aimee Carrero (Adora), AJ Michalka (Catra), and Karen Fukuhara (Glimmer) collaborated to livestream signing poster orders featuring art from the show and ND Stevenson's personal art in individual and group signature prints for a limited promotional window in 2024.
Posters | Autograph
Tie-in promotion
✖
Bioworld Insulated Lunchbox
Bioworld had a large collection of clothes, as well as an insulated lunchbox, available at select online retailers.
Bags | Accessories
Bioworld
In-stores
🛒

Clothing

Bioworld Clothes Collection
A collection of clothes available online. Bioworld additionally produced some accessories for other lines such as Her Universe.
Bioworld
In-stores
✖
She-ra CYM
Shirts | Clothes | Adult size
Unknown Release
In-stores
✖
Swift Wind
Shirts | Clothes | Adult size
Unknown Release
In-stores
✖
Chibi She-ra Crop Top
Shirts | Clothes | Adult size
Unknown Release
In-stores
✖
Be Fierce BFS
Shirts | Clothes | Child size
Unknown Release
In-stores
✖
Believe In Yourself
Shirts | Clothes | Child size
Unknown Release
In-stores
✖
Her Universe She-ra Collection
A line of clothing and accessories which were available through Her Universe and Hot Topic (parent company).
Her Universe
In-stores
✖
Princess of Power Tank Top
Shirts | Clothes | Adult size
2019
In-stores
✖
When You Stand For Justice You Never Stand Alone Shirt
Shirts | Clothes | Adult size
2019
In-stores
✖
Catra Cosplay Shirt
Shirts | Clothes | Adult size
2019
In-stores
✖
Adora Bomber Jacket
Jackets | Clothes | Adult size
2019
In-stores
✖
She-Ra And The Princesses Of Power Hoodie
Jackets | Clothes | Adult size
2019
In-stores
✖
She-Ra And The Princesses Of Power Phone Wallet
Wallets | Accessories
2019
In-stores
✖
She-Ra And The Princesses Of Power Stud Earring Set
Earrings | Jewelry
2019
In-stores
✖
Hot Topic She-ra Collection
Hot Topic had their own She-ra collection, in addition to stocking some other brand collections on this list.
Hot Topic
In-stores
✖
She-Ra And The Princesses Of Power Chibi Adora & Catra Girls T-Shirt
Shirts | Clothes | Adult size
2020
In-stores
✖
She-Ra And The Princesses Of Power T-Shirt
Shirts | Clothes | Adult size
2020
In-stores
✖
She-Ra And The Princess Of Power Grid Boyfriend Fit Girls T-Shirt
Shirts | Clothes | Child size
2020
In-stores
✖
She-Ra And The Princesses Of Power Chibi Adora & Catra Girls T-Shirt
Shirts | Clothes | Child size
2020
In-stores
✖
Individual buttons in 3 styles: 1) Rainbow wheel bg with chibi She-ra;
2) Same with chibi Swift Wind;
3) Pink/blue ombre bg with an anime She-ra
Buttons | Pins
Unknown Release
In-stores
✖
Amazon Print-On-Demand Merch
Amazon has a large collection of designs (reboot and 80s original) that can be printed on a variety of styles of clothing in addition to totes and Popsockets. Due to the nature of the collection, there are too many variants to catalogue here.
Amazon POD (manu. Port & Company)
In-stores
🛒

Con Exclusives

4 Character Button Sets
4 buttons sets of 4 different characters were given away at cons and not for sale. Came in both .5" and 2" variants. Only 2" variants are confirmed to have cardboard backings.
NYCC 2018 (more unknown but likely)
Con exclusive giveaway
N/A
She-ra,
Swift Wind,
Glimmer,
& Bow set
Buttons | Pins
2020
Con exclusive giveaway
N/A
Catra,
Scorpia,
Shadow Weaver,
& Hordak set
Buttons | Pins
2020
Con exclusive giveaway
N/A
Mermista,
Frosta,
Netossa,
& Angella set
Buttons | Pins
2020
Con exclusive giveaway
N/A
Spinnerella,
Entrapta,
Perfuma,
& Sea Hawk set
Buttons | Pins
2020
Con exclusive giveaway
N/A
She-ra Square Enamel Pin
Given out at either the Dreamworks booth or Soyun Park's panel at Lightbox 2019.
Lightbox Expo 2019
Con exclusive giveaway
N/A
She-ra Recruitment Sticker - giveaway location unconfirmed, but Dreamworks' career social pages promoted on the back make Lightbox Expo a likely guess
Stickers
Unknown Release
Unknown
N/A
Logo Hair Ties
Stretchy material hair ties given away for free at conventions.
NYCC 2018
Con exclusive giveaway
N/A
Pink
Hair Ties | Accessories
NYCC 2018
Con exclusive giveaway
N/A
Blue
Hair Ties | Accessories
NYCC 2018
Con exclusive giveaway
N/A
Purple
Hair Ties | Accessories
NYCC 2018
Con exclusive giveaway
N/A
Flat foam Sword of Protection
Flat cut out of the Sword of Protection with the She-ra logo on the blade.
Swords | Decorations
NYCC 2018, NYCC 2019, SDCC 2019
Con exclusive giveaway
N/A
She-ra (Season One) Foam Tiara
Rubbery foam tiara modelled off of season one She-ra with an elastic strap.
Accessories | Adult size
NYCC 2018, NYCC 2019, SDCC 2019
Con exclusive giveaway
N/A
Con Giveaway Posters
A wide variety of posters were made to promote characters and seasons, given out at panels and booths at multiple conventions.
Posters | Decorations
2019: SDCC, NYCC, Power-Con, WonderCon, Anime Expo
Con exclusive giveaway
N/A
Scholastic SPOP Promotion
Scholastic produced a variety of small giveaway items for Scholastic booths at cons and Scholastic reading clubs.
Scholastic
Con and promotional giveaway
N/A
Scholastic Stickers
Stickers | Paper goods
2019
Con and promotional giveaway
N/A
Temporary Tattoos
Accessories | Paper goods
2019
Con and promotional giveaway
N/A
Bookmarks
Paper goods
2019
Con and promotional giveaway
N/A
Watercolor Sheets
Paper goods
2019
Con and promotional giveaway
N/A
Activity Booklet
Paper goods
2019
Con and promotional giveaway
N/A
Collectors Cards
Set featuring 16 characters with key art on the front. The back has a bio and accompanying art. Given away at cons and to press in media kits.
Collectibles
Possibly SDCC in 2018 or 2019. Sent to reviewers/press
Con exclusive giveaway
N/A

Private Promotional Items & Crew Exclusives

Mini Metal Lunchbox
Tin mini-lunchbox with She-ra graphic printed on the front. Sent to reviewers and displayed at cons, but not given away to the public.
Sent to reviewers in 2018
Private promotional giveaway
N/A
Caped She-ra Uniform Socks [original photo upload unavailable]
Unknown private or public promotional event prior to season 1, socks are patterned like She-ra's uniform with capes on the back.
Unknown giveaway in 2018
Promotional giveaway
N/A
Media Press Kits (white, pink) [white original upload unavailable]
Contains: collectors cards, foam tiara, buttons, press statement, etc. Sent to reviewers ahead of certain seasons.
Commuter Industries for Dreamworks
Private promotional giveaway
N/A
Pink International Women's Day Media Press Kit
Promo exclusive | Press
International Women's Day (unknown year)
Private promotional giveaway
N/A
Dreamworks She-ra Crew Statuette
Porcelain statue roughly 8.5" tall, comprised of three pieces that slotted together with magnetic pegs: main body, arm + sword, and base. Made for staff and given away to some influencers as a season 4 promotion.
Statues | Figures
Crew memento & press giveaway
N/A
Dreamworks Crew Memento Jackets
Dreamworks produced two hoodie variants that were given out to the crew of the show and a Writer's Room jacket as part of a women's empowerment promotion.
Dreamworks (Staff Exclusive)
Crew memento & press giveaway
N/A
Steel Blue (gray / blue shift) Crew Hoodie
Jackets | Clothes | Adult size
Manu. Bella + Canvas
Private crew memento
N/A
Pink Crew Hoodie
Jackets | Clothes | Adult size
Manu. Bella + Canvas
Private crew memento
N/A
Writer's Room Pink Bomber Jacket
Jackets | Clothes | Adult size
Writer's Room Exclusive
Private crew memento
N/A
She-ra & Swift Wind / Spirit (TV show) Split Lanyard
Lanyard featuring Adora & Swift Wind in Bright Moon on one side and the Spirit TV show on the other. Unknown origin, likely worn by Dreamworks staff at an event.
Unknown
Private staff attire (likely)
N/A
Scholastic Booth Staff Shirt
Right sleeve logo: Dreamworks. Left sleeve: Netflix.
Back: She-ra. Front: BFS graphic.
Worn by Scholastic staff for at least one NYC Bookexpo 2019 booth. [original photo upload unavailable]
Scholastic con booth(s)
Private staff attire (likely)
N/A
Girl Scouts of Greater LA She-ra patch
Based on other collaborations GSoGLA has had with Dreamworks, this patch would be officially licensed and available to Girl Scouts who were part of the troop coalition, perhaps as part of another studio tour or just to order as a fun badge.
Unknown
Unknown
N/A

Non-canon Media Tie-ins

The Legend of the Fire Princess (Graphic novel)
Season 2 side story drawn by Paulina Ganucheau, colored by Eva de la Cruz, lettering by B.C. Peterschmidt. No crew involvement. Uncorrected proof copies for reviewers confirmed to exist.
Graphic Novel | Books | Media
Scholastic / Gigi D.G.
In-stores
🛒
The Rebel Princess Guide
Activity/lore book for kids written from extrapolated early production materials. No crew involvement.
Books | Media
Scholastic / Tracy West
In-stores
🛒
Scholastic Chapter Book Series
A collection of tie-in books based on show materials Dreamworks provided early in production, including de-canonized and extrapolated material. No crew members involved. 4 books were planned, but only 3 were published.
Books | Media
Scholastic / Tracy West
✖
Book 1: Origin of a Hero
Books | Media
April 30, 2019
In-stores
✖
Book 2: Island of Magical Creatures
Books | Media
Jun 25, 2019
In-stores
✖
Book 3: Song of the Sea Witch
Books | Media
Nov 5, 2019
In-stores
✖
Reviewer Exclusive: Early Book Proof Copies (confirmed for Book 1 & The Legend of the Fire Princess, likely for others as well)
Books | Media
Varies
Private press giveaway
N/A

Costumes

Party City She-ra Costumes
Party City had a collection of costumes in child and adult sizes, as well as stocking other lines like Rubie's.
Party City (manu. Disguise / Suit Yourself Costume Co.)
In-stores
✖
She-ra Costume - likely Disguise brand
Costumes | Clothes | Adult sizes | Child sizes
2019
In-stores
✖
She-ra Wig
Costumes | Clothes | Adult sizes | Child sizes
2019
In-stores
✖
Costume Sword (larger than the Target Sword, ~25") - Suit Yourself Costume Co.
Swords | Toys | Costumes
2019
In-stores
✖
Rubie's She-ra Costumes
Rubie's had a collection of mostly child with some adult costumes available through multiple retailers.
Rubie's
In-stores
✖
She-ra Costume
Costumes | Clothes | Adult sizes | Child sizes
2019
In-stores
✖
She-ra Child's Wig & Headpiece
Costumes | Clothes | Child sizes
2019
In-stores
✖
She-ra Accessory Kit
Costumes | Clothes | Sizes unconfirmed
2019
In-stores
✖
She-ra Sword
Swords | Toys | Costumes
2019
In-stores
✖
Catra Costume
Costumes | Clothes | Child sizes
2019
In-stores
✖
Catra Wig and Headpiece
Costumes | Clothes | Child sizes
2019
In-stores
✖
Catra Accessory Pack
Costumes | Clothes | Child sizes
2019
In-stores
✖

One-day Promotional Swag

Disposable Plastic Shopping Bag
A plastic shopping bag given out at She-ra related booths at various cons featuring art from the Season One promotional poster.
Anime Expo 2019, WonderCon 2019
Con exclusive giveaway
N/A
Double-sided Poster Bag (interior unprinted)
Bags | Disposable
Anime Expo 2019
Con exclusive giveaway
N/A
Front: Poster, Back: Con Logo (interior unprinted)
Bags | Disposable
WonderCon 2019
Con exclusive giveaway
N/A
BEC day pass [original photo upload unavailable]
BEC's weekend pass was branded with the She-ra season two poster art as a small tie-in/advertisement. It's believed there was a Scholastic presence bringing She-ra to the convention.
BEC 2019
Con exclusive giveaway
N/A
PowerCon 2019 Program Cover
A She-ra themed art cover was used for the con program, which contained information on con events and booths.
PowerCon 2019
Con exclusive giveaway
N/A
MOTU-Themed Bar Cocktails Menu - a Catra-inspired cocktail was included on the menu, which some people brought home as a souvenir.
Paper goods | Disposable
PowerCon 2019
Con exclusive giveaway
N/A

Unknown Source & Release

All of the following items are unsourced but proport to be officially licensed. Most of their photos have been re-uploaded here from various resell listings. If you have any information about these items, please fill out the Contact Form.

Be Your Own Hero She-ra shirt [reupload]
Shirts | Clothes | Adult size
Suspected: Hot Topic
(based on the print distortion)
?
Black She-ra/Dreamworks/Netflix shirt
Shirts | Clothes | Adult size
Claims to be crew promo
(no evidence and doesn't match crew or staff manu. brands)
?
White She-ra and Swift Wind shirt
Shirts | Clothes | Adult size
No source
?
Gray She-ra and Swift Wind rainbow trail shirt
Shirts | Clothes | Adult size
No source
?
Child's She-ra dress up shirt & cape
Shirts | Clothes | Child size
No source
?
Child's She-ra pajama dress
Shirts | Clothes | Child size
No source
?